Brands made Extraordinary.

We help teams to craft brands that evolve faster than the world around them.

Who are we?

At Aut Lab we specialise in human-centric strategy and strategic execution. In a world that bombards us with steep challenges and vast opportunities on a daily basis, we work with teams to create impact for their brands that lasts.

Our Services

Creating new brands and taking existing ones to the next level.
Brand Strategy | Innovation | Digital Strategy | Social Strategy | Identity & Tone of Voice | Category Roadmaps | Portfolio Management | Channel Strategy | Audience Insights | Consumer & Chef Research | Culinary Inspiration |
A great strategy without a strong execution does not deliver the results you are aiming for. We will guide and support you throughout this journey towards performance.
Project Management | Journey mapping | Training | Workshops | Culinary Demonstrations | Internal Communications | Team Building | Capability building
Amplifying & elevating the way brands talk to their audiences across all media touchpoints.
Campaign Development | Brand Creation & Evolution | Advertising & Design | Social Media & Content | Websites | Video & Photography | B2B Solutions
Finding and delivering growth opportunities from innovation and geographic gaps to category opportunities and new digital platforms. Driving brand impact through the levers of route to market, pricing, profitability and availability.
Franchise Development | Innovation | Pricing | Channel Mapping | Route to Market Planning
Building stronger teams, so they can build stronger brands. We will help you as long as you need us, but our aim is to get your team set up for succes.
Systems & Processes | Capability Building | Co-creation workshops

What makes us different?

Human Centricity

Behaviour change is the name of our game. We combine deep audience, brand and cultural insights to create transformative solutions your teams will be energised to execute.

AI Augmented

Nothing will replace human creativity and judgement, but we know that technology like generative AI can seriously improve the speed, depth and quality of the work we deliver. So we use it.

Real world Know How

Every single one of our team has significant real world experience working in global and local businesses. We’ve run them, led them and set them up for growth.

Exponential sales lead growth.

Created a +89K Facebook page delivering 10x increase to our client’s lead database.
Improved marketing budget efficiency.

Developed and executed a zero base budgeting process for our client, leading to 15% increase in marketing budget spend efficiency across 72 markets.
Global digital strategy & implementation.

Crafted and delivered a digital strategy for a global consumer goods business spanning customer journeys, social media, website, paid advertising, organic content, ecommerce and more.

Brands we’ve worked with

Our process

For every project we use our simple, business proven process to smoothly navigate our way from boundless data and anecdotal options to sharp strategic thinking and execution.

Discover

Data Gathering & Insight Synthesis.
Develop

Crafting impactful, human-centric strategies & solutions
Deliver

Delivering excellent execution with your teams to provide real value to your audiences.